Press Releases

If you are hoping to attract press to your show we would recommend writing a press release for potential reviewers, to emphasise what makes you stand out. It shouldn't be too long - no more than one A4 page - and it should convey what your show is about and why it is exciting. You should also ensure the venue details, performances dates and your press contact details are included.

The Fringe Society offers further guidance on writing a press release, as well as some past examples, which can be found on page 12 in their guide to selling a show.

The Fringe Society also provide a list of media contacts who will be covering this year's festival and are happy to receive your press release. You can download this year’s media contacts online but you need to contact the Fringe team for the password at 

Once completed, we are happy to read through your press release and offer any advice. Press releases should be emailed to You can also send it to the Fringe media office who will check your draft and give feedback.

We are unable to send your press release out for you, but we are happy to keep a copy on file for any reviewers who come to the venue to see your show.

Press Packs

Each company should prepare a press pack which will be provided to any reviewers who come to see the show.  As a Green Arts Initiative venue, we prefer to provide these digitally and will give reviewers a private link to a Dropbox site where they can download resources. Your pack can consist of a number of different things, and you could include the following:

  • Overview of Company
  • Synopsis of show
  • Copy of Press Release (if we have this already, we will include by default)
  • High resolution photographs
  • Previous reviews and audience feedback
  • Social media
  • Contact details for you!
  • Future dates


Please upload your files using this Dropbox File Request. You can make updates to these resources during the festival by visiting our Press & Marketing team.